Playstation: MOVE!
To launch its MOVE platform, Sony wanted an experiential campaign which would appeal to the whole family and demonstrate the Playstation's wider capabilities. A bold "house" space was designed which struck the right balance of privacy and accessibility coupled with strong brand messaging. The interior was designed to have multiple touchpoints for adults, gamers and kids, ensuring that all audience sectors came away entertained, educated, vouchered and on Sony's database for future engagement.