Kia: Stress-Free
Kia Motors had a big challenge: to launch the 2012 Cee’d in a highly saturated family car marketplace during a financial downturn. My response was the "Stress Free" experiential campaign, reassuring customers that the Kia Cee'd was a reassuring purchase. An integrated campaign was devised which brought the Cee’d’s amazing technology to life via “premium” real world and virtual hands-on demos: customers could have a relaxing massage whilst watching an immersive film, and scan codes on the stand for in depth video demos of the car’s features. By voting for their favourite feature, they were entered into a competition with “Stress Free” prizes and the chance to win a Cee’d of their own.