HP: Return to the physical
HP wanted to get creative directors working in the UK advertising and creative industry to fall back in love with print. The solution was an exclusive event with highly engaging and memorable touchpoints: Wayne Hemingway OBE giving a talk on his life and work to a select group of industry insiders. A uniquely inspiring networking opportunity held at The Hospital bar. A series of beautiful personalised invitations disguised as medicine bottles featuring an intriguing booklet and QR code triggered map. and how was this "cure" for jaded creatives delivered? By a nurse, of course. by hand. That was something they didn't forget.