Chobani UK Launch
Chobani has grown from a cottage industry to being America’s No.1 yogurt, and a billion dollar business in 6 years. To launch in the UK, an experiential campaign was developed, to give away one million pots and give the UK its “First Taste” of a foodie phenomenon. Customers were captured at grocery, city centre, Event and guerrilla activations, given product education, vouchers and opportunities to share their first taste on Twitter to win tickets to events. I also developed a pitch film to sum up the big idea .