BlackBerry 10: UK Launch
SILVER AWARD WINNER AT 2013 FMBE AWARDS
CATEGORY: BRAND EXPERIENCE PRODUCT LAUNCH
Blackberry needed a high-end experiential campaign to support their brand new range of smartphones. I developed a modular experiential concept featured super glossy demo units, a central 4 screen pillar featuring wraparound animation, NFC activated prizes and a stage area for interactive demos. To support their TV campaign, a greenscreen experience was developed, allowing customers to “star” in the TV ads and share their videos on Facebook. The campaign then went mobile with the “Street Fleet”, a series of customised Mercedes vans for VIP demos and guerrilla activation.