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BlackBerry 10: UK Launch 
SILVER AWARD WINNER AT 2013 FMBE AWARDS
CATEGORY:  BRAND EXPERIENCE PRODUCT LAUNCH

Blackberry needed a high-end experiential campaign to support their brand new range of smartphones. I developed a modular experiential concept featured super glossy demo units, a central 4 screen pillar featuring wraparound animation, NFC activated prizes and a stage area for interactive demos. To support their TV campaign, a greenscreen experience was developed, allowing customers to “star” in the TV ads and share their videos on Facebook. The campaign then went mobile with the “Street Fleet”, a series of customised Mercedes vans for VIP demos and guerrilla activation.


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