Louis Vuitton x Virgil Abloh
When creative extraordinaire Virgil Abloh collaborates on a new range with Louis Vuitton and Thundercat, Kamasi Washington and
Sa Ra create the music, it's a story that needs to be shouted out from the rooftops.
I worked with tech theatre agency Visualise to develop a series of augmented reality concepts to bring the launch to life at
Louis Vuitton's Place Vendome Paris flagship store.
The final concept featured animated characters from the campaign film emerging from the store's windows and climbing onto the roof to have an impromptu
music jam. By pointing their smartphones at the building, passers by would be amazed by the augmented reality sequence unfolding at a massive scale.
SEE IT IN ACTION BELOW:
Sa Ra create the music, it's a story that needs to be shouted out from the rooftops.
I worked with tech theatre agency Visualise to develop a series of augmented reality concepts to bring the launch to life at
Louis Vuitton's Place Vendome Paris flagship store.
The final concept featured animated characters from the campaign film emerging from the store's windows and climbing onto the roof to have an impromptu
music jam. By pointing their smartphones at the building, passers by would be amazed by the augmented reality sequence unfolding at a massive scale.
SEE IT IN ACTION BELOW: